Market Penetration and Product Development: Brushing off tough economic environment that impeded industry growth since 2016, Chemical and Allied Products Plc (CAP) maintained steady growth as revenue grew by 8.04% to NGN2.12bn (vs. NGN1.96bn in Q1:2018). The higher revenue was induced by an improved route to market strategy with CAP opening two new Dulux Color Centers in key markets (Abuja & Lagos) and extension of in-plant paint production to silk line while supporting both with increased marketing budget. Kindly find attached the full report.
Earnings Update- CAP: QI 2019.
Market Penetration and Product Development: Brushing off tough economic environment that impeded industry growth since 2016, Chemical and Allied Products Plc (CAP) maintained steady growth as revenue grew by 8.04% to NGN2.12bn (vs. NGN1.96bn in Q1:2018). The higher revenue was induced by an improved route to market strategy with CAP opening two new Dulux Color Centers in key markets (Abuja & Lagos) and extension of in-plant paint production to silk line while supporting both with increased marketing budget. Kindly find attached the full report.